A keloid starts as a firm bump at a wound or piercing site and slowly spreads outward over months. The growth past the original edge is the giveaway.
Keloids are far more common in Black, Hispanic and Asian skin, and that is genetics, not anything anyone did. On brown and Black skin they usually look dark brown, purple or nearly black rather than pink or red, which means the redness clinicians often describe may not be there at all. Treatments that lighten skin, especially freezing, leave more obvious pale marks on darker skin — that matters when choosing what to do.
Some raised scars are not keloids at all. See Lookalikes near the bottom of this page.
A keloid is a wound-healing response that does not switch off. When skin is injured, cells called fibroblasts lay down collagen to patch the gap, then normally slow down once the repair is done. In a keloid they keep going, producing far more collagen than the wound needed and spreading into the healthy skin nearby.
Why that happens comes down largely to genetics. Keloids run in families, and they are several times more common in people with Black, Hispanic and Asian ancestry. If a parent or sibling keloids, your odds are higher. Most start between the ages of 10 and 30, and they are less likely to start for the first time in older adults. Skin under tension — the chest, shoulders and upper back — is the most likely place. Pregnancy and puberty can make existing ones grow.
None of this is caused by poor wound care, and it is not a sign of anything wrong with your health. It is how your particular skin repairs itself.
Nothing over the counter flattens an established keloid. The two most heavily advertised scar products are here so you know what the evidence actually says before you spend on them.
There is no over-the-counter product that flattens an established keloid, so a visit is the practical next step for anything beyond a fresh wound you are covering with silicone.
What the visit gets you: steroid injections into the scar, which is the main treatment and is not something you can do at home; a combination plan if surgery is being considered, because cutting a keloid out alone has a high failure rate; and a plan to protect any future wounds.
Keloids are recognized by looking at them, and by the history of a wound in that spot. No test is needed for a typical one.
A skin biopsy is done when the diagnosis is not clear — a firm growing lump with no history of injury, a scar that has started bleeding or breaking down, or one that looks different from the person's other keloids. A small piece is taken under local anaesthetic and examined under a microscope. It rules out dermatofibrosarcoma protuberans, a rare skin cancer that can be mistaken for a keloid, and a few other growths. Biopsying into a keloid is itself an injury, so it is done when the answer would change management, not routinely.
Topical prescriptions play a supporting role in keloids rather than a leading one. They are usually added alongside injections rather than used alone.
This is where keloid treatment actually happens. The recurring theme: nothing here is used alone if you want it to last, and surgery in particular has to be paired with something else.
Start once the wound has fully closed. Wear it 12 to 24 hours a day. Give it two to three months before judging it, and keep going for six if the scar is still active.
Usually every four to six weeks. Most people need three to six sessions. The keloid softens and stops itching before it visibly flattens, so the itch settling is the first honest sign it is working.
If a keloid is cut out, the follow-up treatment matters more than the surgery. Injections, pressure or radiation start within days to weeks. Skipping this part is why keloids come back bigger.
Flatter, softer, less itchy, and usually a different colour to the skin around it. Not invisible. Anyone promising to erase it is overselling.
Common, and not a sign you did something wrong. Keloids treated with injections alone come back in a large share of cases. Combined approaches do better. Many people end up on a maintenance schedule with an injection every six to twelve months.
Keloids are not dangerous, and they do not turn into cancer. The problems they cause are mostly physical and practical.
Not every raised scar is a keloid, and the difference changes what happens next.