It is genuinely fragrance-free — no fragrance, no masking agent. (There is a persistent internet rumor that CeraVe hides a masking fragrance in this. It is false. Check the ingredient list.)
The formula covers all three jobs a moisturizer can do: hyaluronic acid and glycerin pull water in, the fatty alcohols smooth, and petrolatum — high in the list — stops water escaping. Most moisturizers do one or two of these. This does all three.
About $1 an ounce. For a formula that costs a fraction of the premium creams on this list and does the same work, that is the value benchmark in all of skincare.
Independent evidence supports the category, which matters more than any brand claim: a randomized trial found an over-the-counter moisturizer was as clinically effective as prescription barrier creams in children with eczema, and considerably cheaper.