Product

Drunk Elephant A-Passioni Retinol Cream

1% pure retinol, honestly stated, with no fragrance or essential oils. It is $74, and 1% is enough to hurt you if you rush it.
At a Glance
Recommended

A higher dose can do more, but it also raises the chance of redness and peeling. At 1%, most of the peeling reports come from people who used it nightly from the start. The better approach is twice a week, then build up.

What this product does well is honesty. It states 1% pure retinol, not a "complex," and it contains no fragrance or essential oils. In a category full of percentage games, that transparency stands out.

The rich cream base with niacinamide and peptides is a sensible pairing for a strong dose, and it comes in a tube rather than a jar, which protects the retinol.

Key facts

Key activeRetinol 1.0%
TextureRich cream
Best forExperienced retinol users
Approximate price$68–$74
FragranceFragrance free

How it works

1.0% pure retinol, disclosed plainly. Not a "complex," not a blend. In a category full of percentage games, Drunk Elephant tells you the real number — and it is a high one.

No fragrance, no essential oils. This is consistent with what the brand claims to stand for, and here it genuinely delivers.

The cream base is rich and supportive, with niacinamide and peptides, which is a sensible thing to pair with a dose this strong.

Tube, not a jar.

Irritation is expected, not a sign it is "working." Redness, flaking and stinging in the first weeks are common with any real retinoid. Start twice a week and build up. If it is still angry after a few weeks, the dose is too high for you.

Everyday habits

How to use it
  • When: Start 2 to 3 nights a week, always at night.How much: Use a pea-sized amount for the whole face. Steps: Apply to clean, dry skin. To reduce irritation, you can buffer by applying moisturizer first, then the product, then more moisturizer. Sunscreen: Wear sunscreen every morning. Retinoids make skin more sensitive to the sun. What to expect: At 1%, dryness or peeling is common early on, especially if you go too fast. Build up the number of nights slowly. Careful: Avoid the immediate eye area. Do not layer it with other strong actives at first.
Who should be careful+

1% is a lot, and the peeling reports are real. Most of them come from people who used it nightly from day one. Do not do that. Twice a week, then build.

$74 for 30 ml. The Ordinary sells 1% retinol in squalane for around $10. The base here is better. It is not $64 better.

The "Suspicious 6" framing is marketing, not science. The claim that six ingredient classes are behind "almost every skin issue" is the classic pseudoscience move of naming one true cause of everything.

Worth knowing about the brand: Drunk Elephant recalled its Protini moisturizer in November 2024 after some lots were found to contain no preservative and bacterial contamination. That was a different product, and this one was not affected — but for a brand whose entire identity is formulation safety, it is relevant context.

Questions people ask+
Is the dose disclosed?Yes, 1% pure retinol.
Is it fragrance-free?Yes, with no essential oils either.
Is 1% too strong to start with?For beginners, usually yes. Start twice a week and build up.
Is the packaging good?Yes, it comes in a tube, not a jar.
Can I get 1% retinol cheaper?Yes, though the base here is richer than budget options.
Full ingredient list+

Water, Glycerin, Coco-Caprylate, Stearic Acid, Coconut Alkanes, Glyceryl Stearate, Niacinamide, Caprylic/Capric Triglyceride, Cetearyl Alcohol, Pentylene Glycol, Passiflora Edulis Seed Oil, Retinol, Simmondsia Chinensis Seed Oil, Sclerocarya Birrea Seed Oil, Prunus Armeniaca Kernel Oil, Cetyl Ethylhexanoate, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Brassica Oleracea Acephala Leaf Extract, Brassica Oleracea Italica Extract, Tetrahexyldecyl Ascorbate, Chrysin, Persea Gratissima Oil, Linoleic Acid, Linolenic Acid, Ceramide NP, Xanthophylls, Phytosphingosine, Phytosterols, Jojoba Esters, Physalis Pubescens Fruit Juice, Stearyl Glycyrrhetinate, Oryza Sativa Extract, Glycine Soja Oil, Carthamus Tinctorius Seed Oil, Palmitoyl Hexapeptide-12, Cetyl Palmitate, Trehalose, Lauric Acid, Sodium Hyaluronate Crosspolymer, Olea Europaea Fruit Oil, Glucosamine Hcl, Tocopheryl Acetate, Coco-Caprylate/Caprate, Pisum Sativum Extract, Tocopherol, Bambusa Vulgaris Leaf/Stem Extract, Phenoxyethanol, Caprylyl Glycol, Carbomer, Trideceth-6 Phosphate, N-Hydroxysuccinimide, Ceteareth-20, Sodium Hydroxide, Laureth-23, Steareth-20, Propanediol, Chlorhexidine Digluconate, Polysorbate 20, Trisodium Ethylenediamine Disuccinate, Chlorphenesin, Potassium Sorbate, Ethylhexylglycerin

References+

1. Efficacy and tolerability of a double-conjugated retinoid cream vs 1.0% retinol cream or 0.025% tretinoin cream in subjects with mild to severe photoaging (https://pubmed.ncbi.nlm.nih.gov/28762645/) — Confirms 1.0% retinol is an established, studied active for photoaging and that retinol/retinoid creams commonly cause redness and irritation (tolerability). 2. Safety Evaluation and Anti-wrinkle Effects of Retinoids on Skin (https://pmc.ncbi.nlm.nih.gov/articles/PMC3834457/) — Supports the mechanism that retinoids improve wrinkles (collagen synthesis, MMP-1 inhibition) while producing mild skin irritation that is expected rather than sensitization. 3. Benefits of the Dermocosmetic Mineral 89 Probiotic Fractions Adjunct to Topical Retinoids for Anti-Aging Benefits (https://pmc.ncbi.nlm.nih.gov/articles/PMC9928536/) — Supports pairing niacinamide with a retinoid: niacinamide has anti-inflammatory/barrier properties and reduced retinoid-induced erythema, dryness, burning and stinging. 4. Evidence for the Efficacy of Over-the-counter Vitamin A Cosmetic Products in the Improvement of Facial Skin Aging: A Systematic Review (https://jcadonline.com/efficacy-of-over-the-counter-vitamin-a/) — Systematic review evaluating the clinical evidence base for over-the-counter retinol/vitamin A products for facial skin aging (neutral context on efficacy claims). 5. Drunk Elephant A-Passioni Retinol Cream ingredients (Explained) (https://incidecoder.com/products/drunk-elephant-a-passioni-retinol-cream) — Verifies product formulation facts: contains 1.0% retinol, niacinamide and peptides, and is free of fragrance and essential oils.