The capsule idea is not a gimmick, and this is the rare case where the marketing claim holds up.
L-ascorbic acid degrades every time air hits it. In a bottle, the whole batch ages a little each time you open it — so the serum you use in month three is weaker than the one you used on day one. A single-dose capsule is sealed until the moment you use it. The rest of the product never meets air at all.
That also means the formula needs no preservatives, because an unopened capsule cannot be contaminated. Fewer ingredients, less to react to.
20% is a high, effective concentration of the correct form.