This is a genuinely separate product from the 20%, not a repackage. Timeless sells it as the gentler entry point, and that framing is right.
Same three-ingredient logic — L-ascorbic acid, vitamin E, ferulic acid — which follows the published photoprotection research. Same real form of vitamin C. Same glass-and-airtight-pump packaging.
10% is inside the effective range and considerably less likely to sting than 20%. For most people this is where to begin.
Same price as the 20%, which sounds odd but means you are choosing based on your skin, not your wallet.