Mast cells in the skin release histamine when they are triggered. Histamine binds H1 receptors on small blood vessels and sensory nerves: the vessels leak and raise a wheal, the skin around it flushes, and the nerves fire the itch signal.
Fexofenadine parks on the H1 receptor so histamine cannot act on it. Like all antihistamines, it blocks the message rather than stopping mast cells from firing, which is why steady daily dosing beats taking it only when welts appear.
The interesting part is where fexofenadine does not go. A pump called P-glycoprotein sits at the barrier between blood and brain and actively throws fexofenadine back out. Almost none of it reaches brain H1 receptors, which is where sedation and next-day fog come from. That is why fexofenadine can be given at higher doses for stubborn hives with much less drowsiness penalty than cetirizine.
The same transport biology explains the food interaction. Fexofenadine relies on transporters in the gut wall to get into the body, and compounds in fruit juice block them.
Kidney disease changes the right dose, and the over-the-counter label tells people with kidney disease and adults 65 and over to ask a doctor. Alcohol is less of a concern here than with sedating antihistamines, but it is not a reason to be careless.
A dose starts working within one to two hours. The 180 mg tablet covers a day; the 60 mg tablet covers about 12 hours.
Acute hives should ease the same day. For chronic hives, give it at least a week of consistent daily dosing before judging it, and make sure you have been taking it with water rather than juice — inconsistent absorption is a common reason it appears to underperform. If welts persist after a week or two of proper daily use, that is the point to be reviewed.
Symptoms return over a day or so if the trigger is still there. There is nothing to taper in the usual sense.
Fexofenadine has not been associated with the rebound withdrawal itch that some people experience after stopping long-term daily cetirizine or levocetirizine. If severe itching without a rash does start after you stop, mention it to your doctor rather than assuming your hives have relapsed.
Chronic hives commonly settle over months to years, so a planned trial off treatment once you have been clear for a while is a normal step, not a gamble.