Nobody can say with confidence how rosemary oil would help hair, and that is the honest starting point. The proposed explanations are that it mildly increases blood flow at the scalp surface, that some of its components have anti-inflammatory activity, and that one of them may have weak anti-androgen effects. All of these are plausible and none is established at the level a treatment claim needs.
What you can feel is the counter-irritant effect. Rosemary oil produces a warm tingle on the scalp because it irritates nerve endings slightly and brings blood to the surface. That sensation is real, it is immediate, and it is very easy to mistake for the oil doing something to the hair follicle. It is not the same thing.
For comparison, minoxidil works by extending the growing phase of the hair cycle and enlarging miniaturized follicles, and it has decades of evidence behind it in both male and female pattern hair loss. Rosemary oil has nothing of that kind. Any comparison between them that you have seen online rests on very limited evidence.
Most problems with rosemary oil come from using it undiluted or from allergy.
Anyone who has reacted to rosemary, or to fragrance ingredients generally. Rosemary oil is a known contact allergen and fragrance allergy often travels with it.
Anyone with an actively inflamed scalp — weeping eczema, a bad seborrheic dermatitis flare, scalp psoriasis with cracked skin. Treat that first.
Children. Essential oils are far more concentrated relative to body size, and there is no reason for a child to be using rosemary oil on the scalp.
Never by mouth. Rosemary essential oil is not a supplement and swallowing it is dangerous. Keep bottles away from children.
Pregnancy: rosemary oil taken orally should be avoided, and most clinicians advise skipping essential oils on the skin during pregnancy simply because the data are thin. Cooking with rosemary is unrelated and entirely fine.
And one non-safety exclusion: if you are relying on it instead of treatment for progressive pattern hair loss, that is the wrong plan. Use it alongside, or not at all.
There is no reliable timeline here, because there is no reliable effect to time. What follows is what people generally report and what a fair trial would look like.
First use. A warm tingle. That is sensation, not growth.
One to three months. Some people say their scalp feels less itchy and their shedding seems calmer. Shedding also fluctuates by season and with stress, so this is difficult to attribute.
Three to six months. This is the earliest point at which any hair treatment can be judged, because a hair follicle takes that long to cycle. Take photographs at the start under the same light — memory is a poor instrument for hair.
Six months with no change. That is your answer. Stop, and get a diagnosis if you have not had one. Untreated pattern hair loss keeps progressing quietly during a trial like this.
What it does not establish. Nothing about rosemary oil shows that it regrows hair in pattern hair loss, restores a receding hairline, thickens miniaturized follicles, or matches minoxidil. Those claims are not supported.
When you stop. Nothing rebounds, and there is no withdrawal shed. That is also, quietly, a sign of how little it is doing.